How do social scientists come up with the ideas for their tests?
French scientists have challenged the stereotype of the dumb blonde and let science decide if the stereotype holds any truth. Turns out that blondes are no less intelligent than any other hair color. What scientists found was that people shown pictures of blondes did not perform as well on tests compared to how they performed when shown pictures of brunettes.
Why is that?
Scientists believe that because of the long standing stereotype people "dumb down" themselves because they are around someone not as intelligent. The blonde impact effects both men and women. The researchers say it really isn't any different than talking slower and louder to the elderly. We just assume they are hard of hearing.
Stereotyping takes years to learn....and years to unlearn.
http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2007/11/19/sciblonde119.xml
http://www.ajc.com/news/content/news/stories/2007/11/21/BLONDES22_1121.html?imw=Y
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